The Gallery Sag Harbor

Objective

Establish reputation for non-mainstream art gallery

Strategy

The Gallery in Sag Harbor tapped WordHampton Public Relations to develop a media relations campaign to raise their visibility and maximize media coverage for an exhibition featuring Pop Art-style oil paintings of former Federal Reserve Chairman Alan Greenspan by Erin Crowe, an art student.

Result

WordHampton Public Relations achieved international and national coverage for the January 26, 2006, launch event. CBS, Fortune, Forbes, Crain's, NPR Marketplace, The Wall Street Journal, Early Today, Imus In The Morning, NBC Nightly News, CNBC, CNN, The Globe and Mail (Canada), Kyodo News (Japan), 3Sat (German TV), Telegraph (UK), including multiple airings on over 75 different outlets. Outreach to select bloggers resulted in a viral effect that led to substantive online coverage. The campaign generated over 100 million impressions within a nine-day timeframe. In addition, CNBC was approached with the idea of having the artist paint a portrait of Alan Greenspan on air to raise money for a charity. The network accepted the offer airing the activity on Morning Call, Power Lunch, Closing Bell, The Squawk Box, Kudlow & Company, Street Signs, and Squawk on the Street. The portrait raised over $150,000 for Autism Speaks.