As the media landscape continues to change so does the practice of public relations. Newspapers are shrinking in size as consumers opt for logging on; even CNN has a MySpace page. New technologies are changing the way people communicate, allowing them to create and share information on their own terms – and bypass traditional media’s gatekeepers. Today’s Internet culture is one that values individual voices over corporate messaging. We trust the comments on TripAdvisor more than we trust an advertisement; but we still read travel sections for discounts and deals.

What does this mean for business? It is time to change the way you connect and converse with your customers. The age of talking at the consumer is over, now is the time to be talking with the consumer - directly.

WordHampton helps companies adapt to the change by pairing the new media landscape with traditional communication methods. Our team will customize a social media component and integrate it with traditional media practices offering clients a complete approach to public relations.

Services:
*Social Networking: creating an outlet for your company on popular social networking sites such as Facebook and MySpace.
*Reputation Management: by monitoring what is said about your company online we are able to manage your company’s brand and image.
*Online business management: utilize tools to create an online presence and search engine optimization.
*Online image shaping: designing and developing online marketing campaigns, Pay-Per-Click campaigns and digital video as part of integrated communications campaigns.

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