“But I have a Facebook page – isn’t that enough?” responded one business owner. But it wasn’t a business page and therefore that store couldn’t take advantage of Facebook Ads. The good news is that he was on Facebook. The bad news is that he handed those duties off to someone who didn’t know his brand nor the first thing about WHY one would want a Facebook page. And they made it a personal page. What’s the big deal? The problem is that once that business hits 5,000 friends, it’s capped. Caput. No more friends. If you’ve already made this mistake, don’t worry, we can help.

With a business page, one has the opportunity to have unlimited “likes” (formerly known as a fan). There’s more: Facebook - more than any other social network – understands that businesses need measurements and statistics. That’s why with a business page, Facebook allows expanded menu bars, insights on activities and landing pages by which to market one’s business. But by far the best tool that Facebook offers is Facebook ads, small ads that appear to the right of individual pages that “suggest” that you might want to “like” Dr. Pepper. Or a dating site. Or a political candidate. Or a local restaurant. How do those ads appear there? You’ve been targeted – by what you’ve stated in your profile. Single? Facebook knows this. Work for an investment firm? Facebook knows. Your town? Check.

So why do I want to advertise on Facebook if I’m a business owner again? BECAUSE THAT’S WHERE YOUR MARKET IS. If you take a print ad out, it’s seen once. If you take out an ad on Facebook and gain fans, your messages are seen over and over and over again.
Consider this:

• Facebook hit 677 million users worldwide in the month of April, increasing its total monthly audience by just over 2%.

• On average, fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as fans of, compared to those who are not fans.

• Fans are 28 percent more likely than non-fans to continue using a specific brand.

• Fans are 41 percent more likely than non-fans to recommend a product they are a fan of to their friends.

Currently we’re running 35 Facebook Ad campaigns. We were just awarded a Folio Award by the Fair Media Council of Long Island for our work on Besito’s 10,000 Fan Campaign.

Now are you ready to get some new customers?