January has been the month of recapping 2010 and predicting 2011. There’s plenty of food for thought. Let’s get going.

• Smartphone use is on the rise: considerably – Of the $815 million which will be spent globally on PC - and non-PC computing devices, $375 million (46%) will be spent on smartphones. (Deloitte) What’s your mobile marketing plan?
  
• According to the UK Customer Satisfaction Index, 1 in 4 people are less inclined to buy online from a site that uses no social media tools. (Sally Falkow)
• A similar study in the U.S. found that people across the age and gender spectrum fully expect companies to have a presence in social media and be open and willing to interact, have conversations and respond to any comments fast. (Sally Falkow) Still don’t think Social Media is here to stay?
• In 2010, Foursquare reported 3400% growth with over 381,576,305 check-ins and now 6,000,000 registered users. (Foursquare.com)
• In 2011 you’ll see more free WiFi hotspots (Deloitte)
• The iPhone has over 300,000 “apps” (Apple) Ever thought of having your own app?
• “Everything” is going online (Entrepreneur)
• Domestic travel up 1.2 percent; hotel revenues up 4.4 percent (Entrepreneur)

That’s it for now. I’ll try to keep you abreast of other trends and statistics in the coming months.

Any questions? Just give me a call or comment directly on this blog or via email. Back to work for me!

-Steve

Tags: apple, deloitte, entrepreneur, Facebook, foursquare, iPhone, Social Media, wifi