January 31st, 2011
Trends to Note
January has been the month of recapping 2010 and predicting 2011. There’s plenty of food for thought. Let’s get going.
- Smartphone use is on the rise: considerably – Of the $815 million which will be spent globally on PC - and non-PC computing devices, $375 million (46%) will be spent on smartphones. (Deloitte) What’s your mobile marketing plan?
- According to the UK Customer Satisfaction Index, 1 in 4 people are less inclined to buy online from a site that uses no social media tools. (Sally Falkow)
- A similar study in the U.S. found that people across the age and gender spectrum fully expect companies to have a presence in social media and be open and willing to interact, have conversations and respond to any comments fast. (Sally Falkow) Still don’t think Social Media is here to stay?
- In 2010, Foursquare reported 3400% growth with over 381,576,305 check-ins and now 6,000,000 registered users. (Foursquare.com)
- In 2011 you’ll see more free WiFi hotspots (Deloitte)
- The iPhone has over 300,000 “apps†(Apple) Ever thought of having your own app?
- “Everything†is going online (Entrepreneur)
- Domestic travel up 1.2 percent; hotel revenues up 4.4 percent (Entrepreneur)
That’s it for now. I’ll try to keep you abreast of other trends and statistics in the coming months.
Any questions? Just give me a call or comment directly on this blog or via email. Back to work for me!
-Steve
Tags: apple, deloitte, entrepreneur, Facebook, foursquare, iPhone, Social Media, wifi
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