I subscribe to a number of blogs and am constantly googling to find information that might better our company. One thing I came across is courtesy of http://www.pr2020.com: Ten Public Relations Trends That Will Change The Industry Forever. Strong words; I know. That said, I am with them on at least half of their list. Here’s a telling paragraph that I want to share with you from PR 20/20 founder, Paul Roetzer:

“In essence, the social Web, and all the tools and services it continues to spawn, has forever changed the game. There are PR firms that will adapt to meet the growing mass-market demand for Internet-based expertise and service, and there are many that will not.”

Roetzer goes on to list the following PR trends for 2009:

1. Inbound marketing - briefly described as consumers come to you

2. Content marketing - marketing powered by content (blogs, podcasts, online articles, videos, optimized press releases)

3. Social Web and the Decline of Mainstream Media - social networks (Facebook, Twitter), blogging - these are now a part of our lives

4. Search (as in Google)

5. Measurement - what matters is search engine rankings, web traffic, inbound links (all trackable metrics)

6. Web Software Solutions - monitoring, distribution, web development etc

7. Next Generation Leaders - keep your eyes on Gen X (28-43) and Gen Y (18 – 27)

8. Value-Based Pricing - self explanatory

9. Mobile - marketing messages coming directly to one’s phone, pda

10. Website Development - Inbound marketers will be the preferred providers to web development services

Look, Roetzer says it better than I. Check out this link

Tags: Paul Roetzer, trends